Telenet’s heart-warming lockdown campaign, connecting people

It was the spring of 2020 and suddenly the whole world came to a standstill.

But we didn't. This commercial was created at home and aired in the first days of the national lockdown.

In these heart-warming TV spots, shot entirely at home, the TBWA family shows how Telenet helps us stay connected to the people we love…even if we can’t see them in real life.

We also created an online platform where Telenet employees themselves shared inspiring content movies with tips & tricks to help others through those difficult times. A true homage to the power of technology.

After the initial shock of the lockdown, which made working with a film crew impossible, I personally insisted on getting these TV-spots made by our own colleagues, in their own homes. Because I knew it could work. I co-produced and directed these commercials and supervised the editing from my home office.