A photography project that challenges drivers to see the unexpected beauty around them.

We tend to forget it. But there is a lot of beauty in our cities. We just need to see it. MINI challenged its drivers to look at the city differently. #SeenfromaMINI is a photography project in which we sent 5 street photographers on the road, with a MINI. We invited them to document the wonderful diversity and cultural richness that surrounds us. The frame of the car window became the frame of a picture. These images became an extensive social campaign, an art exhibition and an inspiration to look at the city with new eyes.

I curated the Tour & Taxi Art Exhibition that brought all of the campaign elements together. Bringing real-life images to the public in XXL format.