Belgian Nuclear Forum - For or Against?

Without taking sides, this campaigns shows how every argument against nuclear energy can also be used in favour - and vice versa.



Are you for or against nuclear energy? It’s a tricky subject.

Saatchi & Saatchi was not taking sides. Instead, we opted for a middle ground: get people thinking about the subject, without voicing an opinion.

This copy orientated campaign puts forward questions around nuclear energy in a purely rational way. One thing becomes clear: all the arguments that can be used against nuclear energy, can also be used in favour. The two-sided aspect of each question is reinforced through the creative use of various media.