Energising End-of-year wishes for Engie/Electrabel

End-of-year wishes, boring? Not so for Belgian energy provider Engie/Electrabel. People could turn their highly personal wishes into a song, live performed by well-known professional musicians through a temporary website, Sing-A-Wish. The resulting sound file could then be used as a voice mail or send to friends and family. During 10 days, 21 artists created almost 5000 personalised songs while people watched them on a livestream.

Concept and art direction was mine, while working at the Boondoggle agency. Note: the same idea later won an Award at the Cannes Advertising Festival. Indeed, I could have been rich and famous.